Cases
Drees&Sommer: Biodiversity Quiz for Construction Consultants
Context
Drees&Sommer, a consulting firm specialised in real estate and construction, wanted to raise biodiversity awareness among its Belgian staff. The challenge: find a format engaging enough to shift attention, and specific enough to connect with their daily work.
Objectives
Design a playful, hybrid, and educational training adapted to the construction sector, to drive awareness and commitment among Drees&Sommer's teams in Belgium.
Intervention
Step 1
Scoping and diagnosis: Analyse training needs across Drees&Sommer's Belgian team. Identify biodiversity issues specific to the construction sector. Define the format, target audience, and success criteria. Document the baseline to guide content design.
Step 2
Content design: Select the key messages and draft the quiz questions. Validate the content with internal experts at Drees&Sommer. Build the narrative arc of the quiz so each question earns the next. Ensure every question ties back to a concrete construction sector example.
Step 3
Design and gamification: Create a visually engaging quiz with interactive elements. Integrate game mechanics that support memorisation and discussion. Tune the pace and rhythm to keep hybrid audiences engaged. Prepare facilitation materials for both remote and on-site participants.
Step 4
Test and iteration: Run internal pilot tests with the Bleen team. Collect feedback on content, flow, and engagement. Adjust pedagogy, visuals, and facilitation scripts based on the findings. Finalise the quiz for delivery.
Step 5
Facilitation: Deliver the quiz in a hybrid format with participants on-site and others joining via Teams. Adapt facilitation to balance both audiences. Capture insights during the session for the post-event report. Analyse results and share recommendations for next steps.
Results
- Hybrid, modular quiz built to fit time constraints and varied participant profiles
- Biodiversity issues translated into content that speaks to construction practice
- Internal Drees&Sommer expertise embedded in the questions and personalised feedback
Key takeways
A hybrid, playful, sector-anchored format makes complex topics like biodiversity accessible and engaging for a consulting team that lives by client deadlines.
Same problem? Let's talk.
Every project here started with a conversation.
