Cases
Pluxee: Co-creating a Consumption Awareness Movement

Context
Pluxee, key player in service vouchers, wants to deploy a Consumption awareness workshop to raise awareness about overconsumption issues, spark discussion, and encourage engagement around more sustainable consumption modes.
Objectives
Co-develop with Bleen an interactive and modular workshop, co-creating content and educational materials, while establishing structure to manage participation and train facilitators.
Intervention
Step 1
Scoping: Conduct detailed alignment sessions on training needs and organizational context. Identify and engage key contact persons across departments to mobilize in fresco co-construction. Facilitate co-creation sessions to develop shared vision for workshop outcomes. Define success criteria and participant experience objectives collaboratively.
Step 2
Design: Conduct comprehensive diagnosis of available educational elements and existing materials. Map learning journey and define optimal fresco structure and flow for engagement. Identify key concepts, activities, and discussion prompts to include. Design facilitation approach balancing education, reflection, and action planning.
Step 3
Creation: Develop complete fresco content including visuals, activities, and facilitator guides. Create compelling narratives and examples resonating with Pluxee's context. Conduct iterative testing of first versions with diverse target audiences for feedback. Adapt fresco based on received feedback to optimize clarity, engagement, and impact.
Step 4
Implementation phase: Design and deliver comprehensive training for employees in facilitation techniques. Provide detailed guides and animation materials for consistent workshop delivery. Launch communication campaign to promote workshop internally and drive adoption. Create community of practice for facilitators to share experiences and best practices.
Step 5
Ongoing deployment and monitoring: Establish community management system for facilitators with ongoing support. Create feedback loops and adaptation mechanisms for continuous improvement. Update fresco to new versions based on emerging insights and changing context. Implement growth marketing strategies to scale adoption across organization and beyond.
Results
- Structured educational pathway in several interactive modules, adapted to different formats and audiences
- Content co-creation (key notions, narratives, visuals) around identified themes
- Coherent visual identity and engaging materials promoting discussion and message anchoring
Key takeways
Co-construction challenges internal experts and ensures credibility, relevance, and collective appropriation.
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