Cases
ABB: Tailored Sustainability Journey for Product Teams
Context
ABB, global leader in electrification and automation technologies, wanted to support one of its product teams to integrate sustainability into all stages of their activity, from product design to customer contact, in a personalized and progressive journey.
Objectives
Raise team awareness about climate issues, strengthen their sustainability skills in their sector, and help them move to action with concrete projects adapted to their profession.
Intervention
Step 1
Initial scoping: Conduct in-depth understanding of team's specific awareness needs and current knowledge level. Define clear objectives and success criteria for the awareness journey. Adapt journey design to professional challenges and constraints specific to product team. Identify key sustainability touchpoints across product lifecycle requiring team attention.
Step 2
Climate Fresco: Facilitate Climate Fresco workshop for collective awareness of environmental and social issues. Help team understand systemic nature of climate change and interconnections. Put company's and processes' sectoral impact in perspective through sector-specific examples. Build common language and shared understanding as foundation for deeper work.
Step 3
2tonnes workshop: Facilitate 2tonnes simulation workshop exploring possible action levers at individual and collective levels. Help team identify concrete practices applicable at ABB in their specific roles. Quantify potential impact of different actions to prioritize efforts. Connect personal commitments to professional responsibilities and company objectives.
Step 4
Beyond Boundaries: Design and facilitate personalized workshop using design fiction methodology. Guide team in imagining tomorrow's ABB through creative and aspirational scenarios. Facilitate reflection on innovative and inspiring solutions for product service. Generate concrete ideas linking sustainability with product innovation and competitive advantage.
Step 5
Autonomous action: Establish follow-up process for ideas and projects generated during workshops. Provide templates and frameworks for teams to advance ideas independently. Offer on-demand support in developing realistic action plan applicable to product service. Connect team initiatives with broader company sustainability strategy and resources.
Results
- Customized training journey completed, with visible team skill development
- Reinforced collective awareness about product's environmental impact
- First concrete actions identified to integrate sustainability into design, processes, and customer follow-up
- Employee engagement and accountability on action projects
Key takeways
Progressive journey combining awareness, sectoral expertise, and personalized workshops transforms understanding into concrete actions.
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