Cases
Air Liquide: A Multi-Year Climate Ambassador Programme
Context
Air Liquide, the French industrial gases group with global operations, wanted a lasting internal culture of sustainability awareness. The partnership ran from 2024 to 2026 and covered the full arc: ambassador community kick-off, tool creation, and autonomous deployment.
Objectives
Build an internal culture of sustainability awareness by equipping Air Liquide's teams, from structuring the ambassador community to enabling autonomous deployment of awareness tools across Northern Europe.
Intervention
Step 1
Diagnosis: Assess existing initiatives, tools, and ambassador practices across the scope. Identify gaps and build on what was already in place. Define the programme's structure around the realities of Air Liquide's operations. Document the baseline for the ambassador community.
Step 2
Community kick-off (2024): Run a full-day event with climate ambassadors from Northern Europe. Open the morning with a design fiction exercice to align the team on a common vision. Dedicate the afternoon to team formation and project scoping. Close with a shared roadmap for the community.
Step 3
Structure and facilitation: Create an internal ambassador team with dedicated project management processes. Set up tools for autonomous operation across country teams. Establish feedback loops between Bleen and the ambassadors. Build a steady operating rhythm for the community.
Step 4
Design and creation: Develop two interactive quizzes on water and energy in-house. Test each iteration with real teams and adapt the content based on the feedback. Build teams' expertise through interactive formats combining fresques and quizzes. Generate practical suggestions for improving water and energy consumption.
Step 5
Training and deployment: Train internal facilitators to run and adapt the quizzes independently across the organisation. Maintain continuous feedback loops to update content over time. Support ambassadors as they roll out the tools across country operations. Hand over the governance of the programme to Air Liquide's internal team.
Results
- Ambassador community structured across Northern Europe
- Two in-house quizzes on water and energy built, tested, and ready to deploy
- Internal facilitators trained to deliver and adapt quizzes independently
- Practical recommendations for water and energy consumption issued
Key takeways
A multi-year partnership combining community kick-off, in-house tool creation, and facilitator training builds a sustainability culture that keeps running after the consultants leave.
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