Cases
Partenamut: Scaling Climate Awareness Across 1,400+ Employees
Context
Partenamut is a Belgian mutual insurance company offering health insurance and medical care reimbursement services. As part of its CSR strategy, the company launched the 5-year Planet'UP program and decided to train and raise employee awareness about climate issues.
Objectives
Build comprehensive understanding and sensitivity among all employees regarding greenhouse gas emission reduction actions.
Intervention
Step 1
Raising awareness and engaging decision-makers: Present 2tonnes workshop as strategic lever to executive committee with compelling business case. Secure visible sponsorship from CEO and sustainability manager for credibility and momentum. Demonstrate alignment with Planet'UP program objectives and company values. Obtain executive support and resources for large-scale deployment across organization.
Step 2
Training and equipping ESG champions: Adapt training materials to Partenamut's specific context, language, and organizational culture. Create comprehensive internal kit covering communication templates, logistics guidance, and master calendar. Develop facilitator training program to build internal capacity for workshop delivery. Launch pilot phase on selected teams or departments to test approach and gather feedback before scaling.
Step 3
Working group deployment: Develop detailed deployment plan for large-scale rollout across all departments and locations. Integrate workshops into internal key moments and company events for maximum participation. Coordinate scheduling to minimize operational disruption while ensuring broad coverage. Provide ongoing support to facilitators and participants throughout deployment.
Step 4
Impact valorization and amplification: Implement systematic measurement of satisfaction, individual commitments, and collective action ideas from sessions. Analyze trends and insights across workshops to identify patterns and opportunities. Communicate results broadly to celebrate progress and maintain momentum. Integrate learnings into climate strategy and CSR planning for continuous improvement.
Results
- Over 1,400 employees raised awareness, with satisfaction rate above 90%
- Better understanding of climate issues and magnitudes by all participants
- Emergence of concrete initiatives and internal action groups around low-carbon transition
Key takeways
Interactive pedagogy and internal ambassadors are crucial for large-scale deployment and cultural integration.
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